Welcome to the digital home of Maximilian Alexander Rupp (MAR)
Founder on paper, visionary at heart.
From creating a conceptfor a fast-casual paella restaurant,to founding a fashion brand.
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Writing
Latest from the journal.
Own, Don't Rent: Restoring Accountability by Owning Small, Local AI
The written version of my MAIA 2026 talk. When you rent intelligence from a handful of very large providers, you also rent the part of your company that makes judgments, and accountability quietly leaves the building with it. Here is the case for small models you own and run yourself, including the parts that are inconvenient.
Local AI and Small Business Strategy
Local AI tools are transforming small businesses by automating tasks like inventory management and enhancing customer service.
Slow Fashion's Sustainability Slowdown
I sit at my desk in Munich, pondering the sustainability slowdown of Slow Fashion. Economic pressures and fast fashion's dominance are making it hard for ethical brands to thrive.
Press & Recognition
More Than One Thing
A weekly diary about building a slow fashion brand, making art, writing my own tools, and learning to be many things at once without apologizing for it.
If you have ever been told you are too much, this is your weekly reminder that you are not. You are just more than one thing.
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