Maximilian Alexander Rupp
MAR — Maximilian Alexander Rupp

Companies

Brands and ventures I’ve founded or helped shape — each with its own story, mission, and heartbeat. From fashion to tech, they’re all driven by purpose, curiosity, and the desire to build something meaningful.

HACOY fashion brand campaign — ethical underwear, founded by Maximilian Alexander Rupp

HACOY

LiveStarted 2021

Fashion | Sustainability & Design

I founded the ethical fashion brand HACOY, which focuses on sustainable designer clothing, made in fair working conditions and the highest quality possible. Our approach is circular and ethical, as having good values is more important than profit.

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Studibon

Company ClosedStarted 2018

Student Benefits | Mobile Application

I created the first student reward program for students in Germany & Austria. Studibon was an app that used GPS tracking to allow students to trade in their time spent at university into exclusive discounts and gifts from partner companies. Over 10,000+ registered users.

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