One of four worlds
Fashion
HACOY, the fashion brand. The world most people know me for.
HACOY is an independent slow luxury fashion brand from Munich, founded in 2021. The name is the brand: Happiness, Comfort, Joy. Designed in Rome, made in Italy and Lithuania. Better, not more.


Less but better.
Swimwear, the linen line called Workwear, silk essentials, cupro pyjamas and sportswear. Black and white, calm, never loud. Fibres sourced close to where the pieces are made.
Every piece is made to be worn for years, repaired when needed and passed on when it is time.
Around the brand
Ethicora
In ProgressA private, invitation based network for ethical fashion. Brands, makers, suppliers, advisors and investors are reviewed by a person before joining, profiles are structured for clarity rather than self promotion, and introductions are mediated instead of cold. Members post projects, for example a production partner for linen shirts in Italy, partners answer with proposals that show pricing, timeline and capacity, and the chosen team then works in one shared space where every phase, task and update is visible, from the first brief to the final product and later the campaign. No products sold, no money handled, no visibility rewarded.
Sustain Trumps
LiveA Top Trumps card game for sustainable and designer fashion. Twenty four labels, from HACOY and Armedangels to Patagonia and Stella McCartney, each drawn as a printed care label with six stats: sustainability, transparency, circularity, heritage, design and price. Pick the stat where your brand wins the round, take their card, and empty the house deck to win the table. Free to play in the browser.
FBX · The Fabric Exchange
In ProgressThe first trading venue for European textile fibres. Spot and forward contracts on ten benchmarked materials, settled against verifiable Digital Product Passport data. Brands hedge raw material exposure, mills find buyers without the broker stack. Currently assembling a founding cohort across brands, mills, and investors. Incubated by HACOY in Munich.
Unseen Bond
ConceptA jewellery concept from 2020: a bracelet for the bonds you cannot see, the people still here and the ones we only feel. At its centre an infinity loop knots into a heart and becomes the clasp, in black metal or silver with a magnetic close and an engraving hidden against the skin. It came with a full brand identity, a wordmark, a monogram and packaging, and is kept here as an archived piece of the work.
Written about fashion
Mindful Pricing: Ethical Profitability for Small Brands
Mindful pricing for small brands means finding the balance between profitability and ethical considerations, ensuring sustainability and customer value.
Finding Your First Manufacturer in Italy or Lithuania
Discovering your first manufacturer in Italy or Lithuania can be challenging but rewarding with the right approach and strategies.
Starting a Fashion Brand with Zero Experience Safely
Starting a fashion brand with zero experience can be daunting but is also an opportunity to challenge industry norms and build a unique identity.
The other worlds









