Munich · Founder, Artist, Conscious Creator
Maximilian Alexander Rupp
The schools that shaped me. The companies I built.
Work
2021 — present · Munich, Germany
Founder and CEO, HACOY GmbH
Business plan, market research, partner relationships, website and content, customer service, hiring. The fashion brand I am building today.
2020 — 2021 · Munich, Germany
Online and Performance Management Trainee, ANY DI
Online store management. Optimisation across website, Instagram, Facebook, LinkedIn, newsletter.
2018 — 2020 · Munich, Germany
Founder and CEO, Studibon UG
First student reward program in Germany and Austria. GPS based app trading university time for discounts. Over ten thousand registered users.
Education
2019 — 2020 · POLIMODA / Florence
Masters Degree in Fashion Brand Management
Branding and re-merchandising Thom Browne. Event planning for sustainable collections. Pop up store experiences.
2015 — 2019 · Macromedia / Munich
Bachelors Degree in Management, Business Psychology
Project Management, Entrepreneurship and Marketing. Minor in Brand Psychology and Psychology of Media and Advertising.
2016 · EUSA / Sevilla
Semester Abroad
A term abroad to supplement studies at Macromedia.
2005 — 2014 · Munich International School
International Baccalaureate, Bilingual Diploma
2002 to 2005 at Zurich International School.
2019 · University of Arts London / POLIMODA
Short courses in fashion brand management
Essential Guide to the Fashion Business (UAL, August 2019). Fashion Brand Management season course (POLIMODA, July 2019).
How I think
I was diagnosed with ADHS at 28. My thinking finally had a name, and the frustration turned into clarity.
It shapes how I build, why I make several things at once, and why I write about it rather than tidying it out of the story.
Read the essay
Visiting the linen production partner in Lithuania