Writing
Guides, essays, and thinking out loud on creativity, business, and conscious living.
"In the midst of winter, I found there was, within me, an invincible summer."— Albert Camus A quote my assistant suggested would fit to me and I must admit, I enjoy quite a lot. Not my real assistant (who I am looking to hire now, if you want to check out that job opening have a look here.) Anyway, the assistant I was
18 March 2026
Why I build both fashion (HACOY) and software (Milio). What physical products teach you about quality, and what software teaches you about speed.
5 January 2026
Discounts are brand poison. Why I stopped running sales at HACOY to protect margins and build loyalty. The math behind why "20% off" kills your profit.
5 January 2026
Munich is not Berlin. It is slower, richer, and obsessed with quality. Here is my guide to navigating the Munich startup ecosystem, from funding to the best cafes for deep work.
5 January 2026
Complexity is the enemy of execution. Why I fired Notion, Asana, and HubSpot to run a brand on a single Excel sheet. The complete "Boring Operating System" breakdown.
5 January 2026
Stop managing time. Start managing energy. A complete breakdown of my Chronobiology-based routine, the "Creator Mode" vs "Operator Mode" split, and why I deleted my calendar.
5 January 2026
I couldn't find a tool that was simple enough. So I built one. The story behind Milio, a minimalist CRM and project manager designed to replace the noise with focus.
More than a portfolio. This is my digital garden for experiments in fashion and more. Why I built a personal platform to document the journey of building HACOY.
My paintings are not a hobby, they are a truth practice. The same rules that make a canvas feel honest guide how I design clothes, build software, and shape a brand that lasts.
Stop chasing a niche. Your most valuable asset is a unique Point of View. How I build fashion, tech, and art projects around a central philosophy of clarity.
Stop running ads that scream. Learn my strategy for "honest" Meta campaigns that drive newsletter leads, engagement, and trust without aggressive sales tactics.
You don't need daily posts to build a presence. Learn my sustainable content strategy for consistency without burnout. Quality over quantity wins.
Stop chasing the algorithm. Learn how to create meaningful work by following your intuition. A guide to building true value over vanity metrics.
Build an authentic personal brand that opens doors. A step-by-step guide to finding your voice and growing your influence without feeling fake.
Starting a sustainable fashion brand? Read the hard truths and key lessons from HACOY's journey. What to avoid, how to source, and how to survive.
Create fashion campaigns that evoke emotion, not just views. My process for storytelling, visual direction, and building a soulful connection with the audience.
How I landed press for HACOY without a PR agency. My strategy for cold outreach, press boxes, and events that actually get journalists to reply.
Turn emotions into music using Suno.ai and ChatGPT. My step-by-step process for creating finished songs from handwritten thoughts, even if you are not a musician.
Turn your idea into a live product fast. A step-by-step guide to building an MVP using ChatGPT and Bolt.new. Master prompting and no-code development today.