Maximilian Alexander Rupp
MAR — Maximilian Alexander Rupp

One of four worlds

AI

Apps and tools I build with AI, mostly for the brand, some just to see if it works.

The models run on our own machines in Munich, nothing leaves the building. I write the tools myself, with help from AI, first for the brand and then for anyone who finds them useful.

Maximilian Rupp working on a laptop in Cape Town

Own it, do not rent it.

A small brand can run its own intelligence. Ours sits on a few Macs in an office in Munich: one machine holds the search index, one does the vision work, one runs the rest. Nothing leaves, nothing changes under us overnight.

I gave the talk at MAIA 2026, the written version is below. The workshop series walks through the same setup step by step.

Built with AI

All projects

On stage

I speak about owning small, local AI, and about running a brand with it, to founders, managers and students.

Book me as a speaker