Quick answer: Worth is a free, private pricing tool by Maximilian Alexander Rupp for people who make things by hand and quietly charge too little. You enter the honest costs behind one piece, your hours, your materials, the wage you deserve, and it returns three grounded numbers with the reasoning shown: a floor you must never sell below, a fair price that pays you properly, and a signature price that reflects the full worth of the work. It is free to use, everything stays in your browser, and an optional Full plan adds the words and the plan to actually charge it. Try it at maximilianrupp.com/projects/worth.
Key takeaways
- The quiet problem: most makers undercharge for years, not from a lack of skill but from a lack of a number they trust.
- Three prices, not one: a floor, a fair price, and a signature price, each built from your real costs and shown with its reasoning.
- Fair in both directions: a price that pays the maker a living without shame, and asks the buyer for the true value of the work, with nothing hidden.
- No discounting: the Full plan gives you the playbook and the exact words to hold your price when someone pushes.
I have watched a lot of talented people sell their work for almost nothing. Not because the work was small, but because nobody ever handed them a number they could believe in. So they guessed, and they guessed low, and they kept guessing low for years.
I built Worth to fix that with the smallest honest tool I could make. You tell it about one thing you make. It gives you three numbers, and it shows its work, so you can hold each one without flinching.
The floor you must never cross
The floor is the true cost of making one piece. Your materials, plus your own hours counted at a fair wage, plus a share of the steady costs that keep your work alive. It is the line where you stop earning and start paying to work.
Most people have never written this number down. When they finally do, it is often higher than the price they have been charging. That moment is uncomfortable and it is also the most useful thing the tool does, because you cannot fix a price you have never seen.
The fair price that pays you a wage
The fair price sits above the floor. It covers your costs, pays you the wage you would proudly pay a skilled person to do your work, and leaves something behind to reinvest and to absorb a bad month. This is the price that lets you still be here in two years.
For a lot of makers, the fair price alone is a quiet revolution. It is the difference between a hobby that drains you and a craft that holds itself up.
The signature price, paid for the story
The signature price reaches beyond fair. Nobody pays a premium for a list of hours and materials. They pay for what the thing means, where it comes from, who made it, and how few of them exist. The floor protects you from losing money. The signature price is paid by the story you are brave enough to tell.
So tell it. Name the hands, the place, the slowness, the choice to make this one well instead of a hundred quickly. The premium lives in the part of the work a spreadsheet cannot hold.
But what if they say it is too expensive
They will, and that is not a verdict on your price. It is a test of whether you believe it. I have written before about why I stopped discounting entirely in The Discount Trap, and the short version is this: every discount is a tax on the people who paid you full price, and it trains your most loyal buyers to wait instead of to buy.
A price is a boundary, and a boundary said calmly does not need defending. When someone asks for less, you do not argue and you do not apologise. You say what the work is worth, once, kindly, and then you stay quiet. The right buyer relaxes, because they wanted to trust the price all along.
How to use it
Go to Worth and answer for a single piece, the one you most want to price right. Be honest rather than hopeful. The truer the inputs, the more the number will hold. You will see your three prices, the reasoning behind each, and an honest read on where your current price sits today. All of it stays on your own device.
If you want more than the numbers, the optional Full plan is €14, one payment, yours to keep, no subscription. It includes the never discount playbook, five word for word replies for the hard moments, a staged plan to raise your prices without losing your audience, and a PDF you can keep beside you when you set your next price. And when you are ready to run the rest of a small brand with the same steady hand, the Small Brand Operator sends one focused move a week, built for exactly this kind of business.
Price what you make like it matters. Because it does, and because the people who value it are quietly waiting for you to believe that first.
Worth is a thinking tool, not accounting or tax advice.