The Small Brand Operator
The operating manual I wish I had when I started a small premium brand.
Running a small premium brand means making a hundred decisions nobody teaches you. How to price so the work holds its value. Where to spend on ads without setting fire to the budget. How to work with creators, when to raise money, how to turn customers into a community that stays.
This is a growing vault of playbooks for exactly those decisions. Each one takes real, cited research, explains the principle in plain language, and gives you a short list of moves you can make this season. I built it from the knowledge base behind my own brand, then rewrote every page to work for any small founder, not just mine.
Own it for life
The whole vault
€79
All 7 Small Brand Operator playbooks, owned for life. One payment, yours to keep, every playbook in the vault as it stands today.
Or grow with it
The monthly drip
€5/mo
Access the whole library now, and a new playbook every month while you stay subscribed. Cancel any time.
Not ready to buy
Try five plays free
A free sample of the vault, five real plays across pricing, acquisition, creators, community and brand, sent straight to your inbox. No list, no spam, just the file.
What is inside
The Premium Pricing Playbook
Anchoring, prestige rounding, never on sale, and the margin discipline that lets a small brand survive.
Read free plays →The Paid Acquisition Playbook
Channel by channel plays for spending on ads like a premium brand, not a discounter.
Read free plays →The Creator Partnership Playbook
Vetting, models, and roster design for partnerships that build trust instead of spending it.
Read free plays →The Founder Funding Playbook
Which kind of money fits which moment, from bootstrapping to a first targeted raise.
Read free plays →The Community and Loyalty Playbook
Membership, experiential loyalty, and referrals that reward belonging, not discounting.
Read free plays →The Brand Identity Playbook
Logo, type, colour and a system simple enough that a small team never breaks it.
Read free plays →The Product Development Playbook
What to make and what to refuse, from first sample to a range that holds together.
Read free plays →Questions
What is The Small Brand Operator?+
A growing vault of operator playbooks for running a small premium brand. Each playbook takes real, cited research, explains the principle in plain language, and gives you a short list of moves you can make this season, across pricing, paid acquisition, creators, funding, community and brand identity.
Who is it for?+
Founders and operators of small premium brands who have to make a hundred decisions nobody teaches them. It is written for anyone building something considered and high value on a small team, not only fashion.
What is the difference between the vault and the monthly drip?+
The vault is a one time purchase: you own every playbook as it stands today, for life. The monthly drip gives you the whole growing library while you are subscribed, plus a new playbook every month. Cancel any time.
Can I try it before I buy?+
Yes. Five plays from across the vault are free. Enter your email and the sample lands in your inbox, no payment, no list.
Are the playbooks specific to fashion?+
No. The research is general to premium brands and the application is written for any small founder. The brand specific examples come from real experience, rewritten so they belong to you.
Nothing here is a guarantee. These are well evidenced moves that have worked for premium brands, offered so you can test them inside your own. The research is cited on every page. The brand specific examples are mine, rewritten so they belong to you.