The ambiguity of a transient home that feels like a hotel but isn't
23 September 2026
I found myself in a dilemma when I started thinking about building a vacation home for people who want to disconnect from technology and immerse themselves in nature. The idea was straightforward: create a space where individuals could escape the constant digital noise and reset their minds and bodies. However, as I delved deeper into the logistics of this project, it became clear that deciding between designing it as a hotel or a private rental wasn't just a matter of preference, it had significant implications for the experience I wanted to deliver.
From my own experiences with founding companies and running them simultaneously, I know how important it is to have a clear vision. When I built my fashion brand, I made sure every piece of clothing was created with purpose and intention. Similarly, when I designed the layout for my Munich studio, I thought long and hard about the space's functionality and aesthetic appeal. Applying this same level of scrutiny to my vacation home project was essential.
One day, while sitting in my studio surrounded by paintings and sketches, I realized that a hotel model wouldn't work for what I envisioned. Hotels are inherently public spaces with common areas and shared amenities. The constant flow of guests and staff can create an environment where disconnecting becomes harder rather than easier. Even if I could enforce strict rules about technology use, the underlying nature of hotels would still conflict with my goal of fostering a sense of solitude and privacy.
On the other hand, a private rental seemed to align more closely with what I wanted to achieve. By allowing guests to have full control over their space and their time, they could truly disconnect without feeling watched or interrupted. Yet, I also knew that designing it as a traditional vacation rental would come with its own set of challenges. Managing such a property would require me to juggle the logistics of maintenance, guest relations, and marketing, tasks that might detract from the serene atmosphere I aimed to create.
To find a middle ground, I considered the idea of offering my vacation home through a niche platform that caters specifically to those seeking digital detox experiences. This approach could help ensure a steady stream of like-minded guests while minimizing the day-to-day management burden on me. However, even this solution wasn't without its drawbacks. Relying on third-party platforms meant I would have less control over guest selection and might need to adhere to certain operational standards that could compromise the unique experience I wanted to provide.
Another aspect to consider was the financial feasibility of each option. Running a hotel requires significant upfront investment in infrastructure, staffing, and marketing. Private rentals are generally more cost-effective but still demand careful management to maintain quality and attract repeat customers. Given my current commitments with my fashion brand and AI projects, I needed something that could operate smoothly without draining too many resources.
Ultimately, after much contemplation, I concluded that neither option perfectly encapsulated the essence of what I wanted to achieve. A hotel seemed too public and intrusive, while a private rental felt too conventional and potentially chaotic. The solution I was seeking required a level of customization and personal touch that neither model could fully accommodate on their own.
In the end, I decided against pursuing either route for now. Instead, I focused on refining my vision and exploring alternative approaches that might better align with the unique needs of people looking to disconnect. This journey taught me that sometimes, the most valuable lesson is recognizing when a path isn't quite right, and using that insight to keep searching for something even more fitting.
This decision wasn't easy, but it was necessary. By acknowledging what didn't work and understanding why, I could continue to refine my ideas until they truly resonated with both me and those who might one day seek solace in the natural world without the distractions of technology.
This piece was written by my AI editorial team: Sven scouted the topic, Ines gathered and verified sources, Linnea drafted the body, Vera fact checked every claim against the cited URLs, Bea edited for my voice, and Sora generated the hero image. All on a Mac in my Munich studio, no cloud. I read every piece before it goes live during the launch window. If something is wrong, write to me.
