EU regulation | Physical products | Practical compliance
The new EU product rules, without panic
Digital Product Passports, ecodesign, producer responsibility, the unsold destruction ban, honest claims. A calm, plain guide to the new EU rules for anyone making a physical product, and what to actually do now.
The new European rules for physical products make a lot of small founders quietly panic. Digital Product Passports, ecodesign requirements, producer responsibility, a ban on destroying unsold goods. The language is cold and the headlines are scary.
This is the calm, founder's version. Not legal advice, but the plain map and the practical steps, from someone who runs a real product business inside these rules. Eight short audio steps that turn a frightening wave into something you are simply ready for.
Who it is for
- ·Founders and makers who sell a physical product into the EU and feel behind on the new rules.
- ·Small brands who care about doing things right and want to prepare calmly, not panic.
- ·Anyone tired of cold regulatory language who just wants a plain map and a list of what to do.
What you get
·Eight audio steps, five to ten minutes each, in my own voice.
·A written transcript next to every step so you can read instead of listen.
·A plain map of the rules and a short, practical list of what to do now.
·Lifetime access to anything you buy, restored by email at any time.
The steps
8 steps
- 01
Why this is coming, and why not to panic
The numbers behind the new rules, why they exist, and why an honest maker is closer to ahead of them than behind.
In production
Soon →
- 02
A plain map of the rules
The whole landscape on one page: the textile strategy and the five tools underneath it, in plain language.
In production
Soon →
- 03
The Digital Product Passport
What a product passport actually is, and why, handled right, it is the biggest opportunity in the whole package for an honest brand.
In production
Soon →
- 04
Ecodesign and making things last
Durability, repairability, recyclability, and recycled content, and why this rewards brands that already make good things.
In production
Soon →
- 05
Producer responsibility and the end of life
Why you now stay responsible for your product's end of life, what it costs, and why it quietly rewards making less, better.
In production
Soon →
- 06
The destruction ban and overproduction
The ban on destroying unsold goods, and the deeper lesson about overproduction, discounting, and making a sensible amount.
In production
Soon →
- 07
Saying only what you can prove
The new limits on green claims, how to talk about sustainability honestly, and why provable beats impressive.
In production
Soon →
- 08
What to actually do now
The short, practical list for a small founder, and the frame to carry: start early, in calm small steps.
In production
Soon →
Whole workshop bundle
0 of 8 steps are recorded so far. The bundle unlocks once every step is ready. Buy the steps you want individually in the meantime.
Companion workbook
The new EU product rules, without panic, Companion Workbook
A printable companion to the EU rules workshop. Eight exercises for mapping the rules, starting a product passport, designing for durability, planning honest production, and saying only what you can prove. The founder's map, not legal advice.
€9, one time, lifetime access by magic link.
Questions
- Is this legal advice?
- No. I am a founder, not a lawyer. This is the plain map and the practical steps from someone who runs a product business inside these rules. For the specifics that bind your business, check current official guidance or someone qualified.
- I am tiny. Does any of this apply to me?
- Much of it is phased in with the largest companies first and the smallest given more time or carved out. But the thinking applies at any size, and starting early and calmly is the whole advantage.
- Can I buy only one step?
- Yes. Each step is sold on its own. The bundle is just a small discount for taking the whole path.
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